Effective Brand Marketing

品牌管理就是分析和規劃目標市場上的品牌。 與目標市場建立良好的關係對於品牌管理至關重要。 品牌管理的有形元素包括產品本身; 外觀,價格,包裝等。無形的要素是消費者對品牌的體驗,以及他們與品牌的關係。 我們的品牌管理服務將監督消費者品牌關聯的各個方面Brand management is the analysis and planning on how that brand is perceived in the target market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. Our brand management service would oversee all aspects of the consumer’s brand association

我們的工作 Our Task

品牌建設涉及在線廣告中創建和部署品牌,可以為廣告系列目標受眾提供最適合廣告格式的專業建議。Brand building involves the creation and deployment of brand in the online adverting, can provide professional advise on the most appropriate ad format for campaign target audience

品牌管理是識別特定品牌的核心價值並反映目標客戶的核心價值的過程。 用現代術語來說,品牌可以是企業,產品,服務或人。 品牌管理打造品牌信譽,可靠品牌只有建立品牌忠誠度,從環境危機中反彈回來,才能從價格敏感型客戶中受益。Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers. In modern terms, brand could be corporate, product, service, or person. Brand management build brand credibility and credible brands only can build brand loyalty, bounce back from circumstantial crisis, and can benefit from price-sensitive customers.

業務成果 Business Outcomes

Key values of brand

  • Brand associations refers to a set of information nodes held in memory that form a network of associations and are linked to a key variable. For example, variables such as brand image, brand personality, brand attitude, brand preference are nodes within a network that describes the sources of brand-self congruity. In another example, the variables brand recognition and brand recall form a linked network that describes the consumer’s brand awareness or brand knowledge.
  • Brand attitude refers to the “buyer’s overall evaluation of a brand with respect to its perceived ability to meet a currently relevant motivation.”
  • Brand awareness refers to the extent to which consumers can identify a brand under various conditions.Marketers typically identify two distinct types of brand awareness; namely brand recognition and brand recall.
  • Brand equity Within the literature, it is possible to identify two distinct definitions of brand equity. Firstly an accounting definition suggests that brand equity is a measure of the financial value of a brand and attempts to measure the net additional inflows as a result of the brand or the value of the intangible asset of the brand.A different definition comes from marketing where brand equity is treated as a measure of the strength of consumers’ attachment to a brand; a description of the associations and beliefs the consumer has about the brand.[