關於在線策略 About Online Strategy

數碼營銷策略是一系列旨在幫助您使用在線營銷實現您目標的行動。 “戰略”一詞似乎有點令人生畏,構建一個有效的數字戰略並不是一件易事。簡而言之,戰略只是實現預期目標或多個目標的行動計劃。例如,您的總體目標可能是通過您的網站在今年產生比去年多25%。根據您的業務規模,您的數碼營銷策略可能涉及多個目標和許多移動部分,但回到這種思考戰略的簡單方式可以幫助您專注於實現這些目標。儘管我們簡化了“戰略”這個術語,但毫無疑問,開始真正建設一個項目可能很困難。讓我們幫助您創建有效的數字營銷策略,為您的業務建立在線成功。

Digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. The term ‘strategy’ might seem intimidating, but building an effective digital strategy doesn’t need to be difficult. In simple terms, a strategy is just a plan of action to achieve a desired goal, or multiple goals. For example, goal might be to generate 25% more leads via your website this year than last year. Depending on the scale of your business, your digital marketing strategy might involve multiple goals and a lot of moving parts, but coming back to this simple way of thinking about strategy can help you stay focused on meeting those objectives.

Despite our simplification of the term ‘strategy’, there’s no doubt it can be difficult to get started actually building one. Let’s jump into those seven building blocks to help you create an effective digital marketing strategy to set up your business for online success.